SARASOTA, Fla. (Feb. 18, 2025) – Sarasota Memorial Health Care System has appointed Jen Rosati as Chief Financial Officer, effective Feb. 17, 2025.
Rosati, who previously served as Sarasota Memorial’s Vice President of Financial Operations, has nearly 20 years of comprehensive health care financial management. Before joining Sarasota Memorial in June of 2024, she served as Chief Financial Officer of Broward Health Medical Center in Fort Lauderdale, Florida. Before that, she led the Corporate Finance Department at Memorial Healthcare System in Hollywood, Florida. A Certified Public Accountant, Rosati began her career in Finance at Ernst & Young, serving as a Lead Audit Manager focused on the health care industry and compliance with statutory reporting requirements. Rosati grew up in Nokomis, graduated high school in Osprey and attended the University of Miami, where she graduated with a B.B.A in Accounting and Finance.
Rosati succeeds Jeff Limbocker, who was appointed CFO in 2022. He was promoted to Chief Operating Officer last May and has been serving in a temporary dual role as COO and CFO. With Rosati’s appointment, Limbocker will now focus exclusively on his role as COO during a time of critical growth for the health system. He continues to oversee daily operations for the health system, ensure services and programs align with the health system’s strategic plans, and will play a key part in SMH’s upcoming transition to the Epic health record platform, development of a new hospital in North Port and other growth projects.
“As Sarasota Memorial expands to meet the community's needs, we are fortunate to have an exceptional leadership team focused on maintaining our 5-star patient care, supportive work environment and strong operating and financial performance,” Sarasota Memorial CEO David Verinder said.
About Sarasota Memorial Health Care System
Sarasota Memorial Health Care System is a regional medical center offering Southwest Florida’s greatest breadth and depth of care, with 2,500 physicians and advanced practice providers and nearly 2 million patient visits a year across its network of care. Sarasota County’s largest employer, the community-owned health system includes two full-service hospitals in Sarasota and Venice, freestanding ERs in North Port and Lakewood Ranch, a behavioral health hospital, skilled nursing facility and a comprehensive network of outpatient centers, urgent care clinics and physician practices. Founded in 1925, SMH is celebrating its 100-year anniversary in 2025 and encouraging community members to visit smh.com/100 throughout the year for centennial events and updates.