SARASOTA, FL – JUNE, 25, 2013- Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) have announced that actress Jennifer Aniston has been named the EIF ambassador for Saks Fifth Avenue’s 2013 Key To The Cure campaign. In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised over $33 million for cancer research.
Celebrated designer Peter Dundas of Emilio Pucci created a limited-edition T-shirt exclusively to benefit Key To The Cure that will retail for $35 at Saks Fifth Avenue stores, Saks Fifth Avenue OFF 5TH stores and online at saks.com. One hundred percent of the proceeds from each shirt sold will be donated to Sarasota Memorial Healthcare Foundation, Inc., benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women's cancers. The T-shirt debuts at Saks Fifth Avenue on October 1.
Ms. Aniston will appear in a national public service announcement (PSA) wearing the Emilio Pucci limited-edition T-shirt. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 17 to 20, at all Saks Fifth Avenue and
Saks Fifth Avenue OFF 5TH stores nationwide and on saks.com. During the shopping weekend, 2% of participating vendor sales will be donated to Sarasota Memorial Healthcare Foundation, Inc.
To help raise money and awareness for women’s cancers, Saks Fifth Avenue Sarasota will partner with Sarasota Memorial Healthcare Foundation, Inc., to host the Key To The Cure Kick-off Party on October 17, 2013. For more information, please contact Sally Schule by email or call 941.364.5398.
Saks Fifth Avenue initiated its charity shopping weekend in 1999. Since then, the company has donated more than $33 million to women’s cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: The Breast Cancer Research Foundation; EIF’s Women’s Cancer Research Fund; Cleveland Clinic; Boston’s Dana-Farber Cancer Institute; Nevada Cancer Institute and many others.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 41 full-line stores in 20 states, five international licensed stores, 66 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.
About Sarasota Memorial Healthcare Foundation, Inc
Sarasota Memorial Healthcare Foundation, Inc. is a not-for-profit organization with the mission to improve the delivery of healthcare for the Sarasota area through the acquisition and utilization of philanthropic funds. Since 1976, the Foundation has awarded more than $50 million to support patient care, research, education, state-of-the-art medical technology and facilities.